Mountain Dew and Other Brands Use Extreme Sports to Connect with Gen Y

Brand communication is important tools for communication such as advertising and public relations, sales person, public relations direct marketing, organizing special events,  sponsorship, etc. Activities and exchange Sponsored links. (Brand owners) with the support. (sporting events) by providing a form of compensation that was involved with activities that can be supported.

The sport being used as a marketing tool or known in Integrated Marketing Communication (IMC). Strengthen the brand image of the products and the organization. Organizations can organize activities that has beneficial to society connect with teenagers(Gen Y) for create value for the brand equity.

The brand also helped establish the popularity of the product. The company can increase produce and  sales. Mountain Dew and Other Brands Use Extreme Sports to Connect with Gen Y for sponsorship of individual and GenY is group of people who want to learn new things and like challenges.

Extreme sports can create good brand image for the products and the business very well. Energy drink supporting competition about sport long time. They are agent to support Gen Y.

Finally, Sport sponsorship, they can attract sports with teenage together good. When a business to focus on marketing promotion or promotion everyone known about product, and company also creates good brand image for the company in the long run as well.