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วันจันทร์ที่ 4 กุมภาพันธ์ พ.ศ. 2556

Marketers Head to China #7



China have fast economic growth and economic powerhouse which remarkable view of the world. Particularly, the economy, trade, and economic investment which China is the significant economic centers. Development of countries in the leap forward way is becoming interests of countries this growth will be focused in a particular direction.

Currently, the all ways of economic running to China, which is one of the world's largest economic and has the most capital reserve in the world, this success brings concerns and opportunities. In particular, the economic, trade and investment. Electrical appliances is China's top consumer electronic chain, with well over 100 stores, $2 billion in sales, and the kind of high plateau brand recognition that circuit city.


Moreover, this little tale neatly sums up the story of China's emerging brands today. Tremendous excitement about the brands, but a good does of fear about their staying power. Global business executives are certainly agog at the prospect that the next stage of China's super fast development will be the establishment of power brands in everything from retailing to white goods to autos and more brands strong enough both to dominate at home and thrive overseas.

But, the growing of multinationals on the mainland, and the continuing popularity of foreign brands on the mainland. Brand awareness of Chinese companies among U.S and European consumers is by and large, low. Korean join the stable of world class brand companies and no one could have predicted that Samsung, LG, and Hyundai would be up and coming global brands they are now.

However, China have large domestic economic which in the most competitive market on earth, and to build up a war chest of revenues for efforts abroad market shares will go up down.      

  

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