Negative Publicity: Companies Assume Different Strategies to Deal with Crisis Management

      The business is highly competitive. Administrator will must develop the management tactic for over other competitor or must to nimbleness for changing to environment of economic always. Business policy is method widely to define for link between strategy and execution of corporate strategy.  

     In general, management activities in crisis management to proactive management. It has forecast a crisis situation that may occur in many forms and methods of management, planning and problem-solving approach to deal with what is expected to occur unexpectedly. The plan is considered to be a preparation for managing before crisis situation.   

     Current, crisis will be the form of actual management situation. May be due to a lack of preparation and implementation plan to support or minimize the damage. The recovery from a crisis occurs. Crisis management is a process that aims to promote recovery so that divides the image out to the public and stakeholders recognize the salvage or restoration.


     Nevertheless, crisis management is beyond the conjecture that any more. Some people may understand crisis is shaking the accident occurred as a sudden collapse of buildings, such as flooding or a train crash or even the massive flooding. But, in reality. Crisis has to a large extent and variety of the crisis of the system. Or organization caused can not follow problem, adaptation is not, etc. The management and production efficiency is not the normal situation. It can say "Business crisis is any situation that can impact negatively on the reputation of the business"

     From what has been discussed, development a plan for effective corporate communications. It most importance to customers. Although, companies will different strategies to deal with crisis management. The corporate must think new strategies for satisfaction of situation in present.